In summary, we will never sell your information. Nor will we release your information to others not connected to your treatment unless requires to do so by law. We may infrequently use your information for direct marketing or research purposes, unless you ask us not to.
We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from May 2018 when the General Data Protection Regulation (GDPR) became law.
What we collect
We may collect the following information:
Name, title and date of birth
Information about your dental and general health
Detailed information about your treatment
Contact information including email address
Demographic information such as postcode, needs and preferences
Other information relevant to any patient surveys
What we do with the information we gather
We ask for this information to understand your needs and to provide you with a better dental service, and in particular for the following reasons:
Internal record keeping.
We may use the information to improve our services.
We may periodically send information which we think you may find interesting using the email address which you have provided.
From time to time, we may also use your information to contact you for patient research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise our website and our services according to your views.
Sharing your information
Your information is normally used only by those working at the practice but there may be instances where we need to share it – for example, with:
The hospital and health professionals caring for you
Private dental schemes of which you are a member
We will only disclose your information on a need-to-know basis and will limit any information that we share to the minimum necessary.
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
A cookie is a small file which asks permission to be placed on your computer's hard drive. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Once you agree, by how your browser is set, the file is added and the cookies from Google Analytics helps us to analyse web traffic. We use traffic log cookies to identify which pages are being used. This helps us to analyse data about web page traffic and to improve our website in order to tailor it to patient needs. We only use this information for statistical analysis purposes. We do not install any marketing cookies.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie does not give us access to your computer or any information about you, other than the data you choose to share with us.
Links to other websites
Our website contains links to other websites which may be of interest to you. We only give links to websites that we believe to be reputable. However, if you use these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
We will not sell, distribute, lease or make available your personal information to third parties unconnected with our professional relationship unless we are required by law to do so.
You may request details of personal information which we hold about you under the GDPR 2016. If you would like a copy of the information held on you please write to us at the address on the contact page of this website.
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the address on the contact page of this website. We will promptly correct any information found to be incorrect.
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